A Marketing Strategy Is the Means by Which a Marketing

question 147

Multiple Choice

A marketing strategy is the means by which a marketing goal is to be achieved. The two parts that usually characterize a marketing strategy are

• A) specific organizational goals and objectives.
• B) a detailed marketing plan and a marketing budget.
• C) marketing strategies and marketing tactics.
• D) a specified target market and a marketing program to reach it.
• E) marketing metrics and marketing dashboards to track effectiveness.

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Definitions:

Consideration

In contract law, it refers to something of value exchanged between parties as the basis for a contract.

Bargained-for Exchange

Bargained-for exchange is a legal concept where parties agree to provide something of value to each other, forming the basis of a contract.

Illusory Promise

A statement that appears to be a binding commitment but allows for so much discretion that it does not legally bind the party making it.

Promisor

The party in a contract who makes a promise to perform or provide a benefit to the promisee.