The Two Major Aspects of the Evaluation Phase of the Strategic

question 191

Multiple Choice

The two major aspects of the evaluation phase of the strategic marketing process are

• A) segmenting the market and selecting target markets.
• B) establishing a business mission and designing measurable goals and objectives.
• C) designing the marketing mix and setting the budget.
• D) comparing the results of the marketing program with the goals to identify deviations and acting on them.
• E) executing the marketing plan and designing the marketing organization.

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Definitions:

Homo Floresiensis

Homo floresiensis is an extinct species of small-statured humans that lived approximately 100,000 to 50,000 years ago, discovered on the Indonesian island of Flores.

Intriguing

A description for something that arouses curiosity or interest due to its fascinating or compelling qualities.

Years Ago

A phrase referring to the amount of time that has passed since a particular event or period.

Neanderthals

An extinct species of hominids that were closely related to humans, noted for their adaptation to Eurasia's cold climates.