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Apple, a Multimarket, Multiproduct Firm, Manufactures and Markets Apple Watch

question 138

Essay

Apple, a multimarket, multiproduct firm, manufactures and markets Apple Watch, iPods, iPhones, and iPads as a portfolio of businesses. At what organizational level does Apple set the strategic direction for these businesses to create customer value?


Definitions:

Open Systems

Organizations or entities that interact with their environment by exchanging information, resources, and energy, adapting and responding to external changes.

Research-Based Facts

Information and findings derived from systematic inquiry into a subject, supported by empirical evidence.

Internal Clients

The individuals or departments within an organization that rely on the services or support of another within the same entity.

Positive Organizational Behavior

An area of study within organizational behavior that focuses on the application of positively oriented human resource strengths and psychological capacities to improve organizational outcomes.

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