All of the Following Are Marketing Mix Strategies That Chobani

question 6

Multiple Choice

All of the following are marketing mix strategies that Chobani has used to sell its yogurt except which?

• A) sponsor U.S. Olympic and Paralympic teams
• B) price the Chobani yogurt line below its major competitors (Yoplait and Dannon) to increase sales and market share
• C) create a variety of advertising campaigns for the Chobani YouTube channel
• D) rely on word of mouth to reach new customers
• E) air a Super Bowl commercial featuring a large bear searching for a snack

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