A Local University Offers Business Courses for a Target Market

question 3

Multiple Choice

A local university offers business courses for a target market of people who currently work and want to take refresher courses for certification in their business field (marketing, accounting, etc.) . Which of the following would be the most effective way to communicate with the target market, bearing in mind that communication must be both effective and economical?

• A) put announcements on campus bulletin boards
• B) distribute promotional materials during classes
• C) advertise on national television
• D) advertise on local hip-hop radio shows
• E) advertise on LinkedIn, social media for professionals