A Student Would Like to Buy a Crossover SUV from a Local

question 131

Multiple Choice

A student would like to buy a crossover SUV from a local dealer, but she thinks the payments will be too high. Marketing does not occur in this situation because

• A) two or more parties have unsatisfied needs.
• B) there is no desire on the part of either party to satisfy its needs.
• C) one of the involved parties does not have the ability to satisfy its needs.
• D) there is no way for each party to communicate with one another.
• E) there has been no assessment of consumer wants and needs.

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Definitions:

Discount Rate

The specific rate used in the context of discounted cash flow analysis to ascertain the present value of cash flows that are to be received in the future.

Net Present Value

A financial metric that calculates the value of a project or investment in today's dollars, discounting future cash flows to their present value.

Cash Outlay

The actual amount of money spent or invested in a specific period or for a specific purpose.

Cash Savings

Funds that are kept on hand or in a savings account for future needs, emergencies, or investment opportunities.