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Lou has a medical condition that interferes with restful sleep. Though he has been to the doctor frequently about the issue, no treatments or medications are available that would be helpful to him. Here, no marketing occurs because
Fixed-Ratio
A schedule of reinforcement where a response is rewarded only after a specified number of responses, often used in behavioral psychology.
Variable-Interval
A schedule of reinforcement where a response is rewarded after an unpredictable amount of time has passed, in the context of behavioral psychology.
Operant Responding
Operant responding involves a type of learning where behavior is modified by its consequences, through reinforcement or punishment, initially described by B.F. Skinner.
Unpredictable
not able to be predicted or foreseen, often because of constant changes or lacking a pattern.
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