A Local Candidate Running for Office Would Very Much Like

question 94

Multiple Choice

A local candidate running for office would very much like to have your vote. She promises that she will "make the country better." Because all candidates for public office say this, you doubt you'll see real results and decide not to vote for her. Marketing will not occur in this situation because

• A) marketing doesn't apply to the voting process.
• B) the desire and ability to satisfy needs is missing.
• C) there is no direct way for the parties to communicate.
• D) something to exchange is missing.
• E) there is only one party involved in this situation.

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Definitions:

Power Resource Theory

A sociological theory suggesting that the political power in a society is determined by the distribution of key resources, such as wealth or force.

Distribution of Power

How authority, control, and influence are allocated and exercised within a society, organization, or group.

Political Parties

Organized groups of people with similar political aims and opinions, that seek to influence public policy by getting their candidates elected to office.

Western Democracies

Countries in the Western hemisphere that operate under a democratic system of government, typically characterized by free elections, civil rights, and political pluralism.