A Target Market Refers to

question 102

Multiple Choice

A target market refers to

• A)customers who have already purchased a firm's product at least once,have been satisfied,and are likely to be repeat purchasers.
• B)both existing and potential customers who have used a competitor's product,are dissatisfied,and who now seek a different product or service to satisfy their needs.
• C)a specific group of current consumers toward which an organization directs its advertising.
• D)existing or potential consumers who are seeking a product for which there are no current substitutes.
• E)one or more specific groups of potential consumers toward which an organization directs its marketing program.

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Definitions:

Imaginative Nature

The inherent capacity to think creatively, envision new ideas, and possess a vivid imagination.

Social Climate

the general atmosphere, attitudes, feelings, and social dynamics within a specified environment, such as a workplace, community, or society at large.

Wages

Payments made to employees for their labor or services, typically calculated on an hourly, daily, or weekly basis.

Interpersonal Trust Scale

A psychometric tool used to measure the degree of trust one individual has in other individuals within personal or professional contexts.