A Local University Offers Business Courses for a Target Market

question 3

Multiple Choice

A local university offers business courses for a target market of people who currently work and want to take refresher courses for certification in their business field (marketing, accounting, etc.) . Which of the following would be the most effective way to communicate with the target market, bearing in mind that communication must be both effective and economical?

• A) put announcements on campus bulletin boards
• B) distribute promotional materials during classes
• C) advertise on national television
• D) advertise on local hip-hop radio shows
• E) advertise on LinkedIn, social media for professionals

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Definitions:

Fixed Manufacturing Overhead

Represents the set of costs that are required to operate a manufacturing facility, which do not vary with the volume of production.

Job-Order Costing System

A cost accounting system that assigns costs to specific production batches or jobs.

Predetermined Overhead Rate

A rate used to allocate overhead costs to products or services, based on a predetermined activity level.

Manufacturing Departments

Sections in a manufacturing plant, each focusing on various parts of the manufacturing process.