The Cluster of Benefits That an Organization Promises Customers to Satisfy

question 139

Multiple Choice

The cluster of benefits that an organization promises customers to satisfy their needs is referred to as a

• A) core benefit proposal.
• B) product protocol.
• C) marketing program.
• D) marketing mix.
• E) customer value proposition.

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Definitions:

Relative Deprivation Theory

A sociological theory suggesting that individuals who perceive themselves as having less resources than others will feel deprived and may become resentful or seek change.

Economic "Booms"

Periods of significant economic growth and prosperity, characterized by increased production, employment, and consumer spending.

Economic "Busts"

Periods of significant economic decline characterized by reduced levels of activity across the economy, often including increased unemployment and decreased spending.

Unionization

The process by which workers come together to form a union in order to collectively bargain for better wages, working conditions, and other employment terms.