The Linking of the Organization to Its Individual Customers, Employees

question 173

Multiple Choice

The linking of the organization to its individual customers, employees, suppliers, and other partners for their mutual long-term benefit is referred to as

• A) relationship marketing.
• B) exclusive dealing.
• C) loyalty marketing.
• D) customer relationship management.
• E) symbiotic marketing.

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Definitions:

Student Government

An elected body within a school or university that represents student interests, organizes events, and potentially influences school policies and administrative decisions.

State University

A public university that is primarily funded by a state government.

Vesting

The process by which an individual acquires the right to a certain benefit or asset, often used in relation to pension plans and stock options.

Assents

Expressions of approval or agreement.