After an Assessment of Needs, a Marketing Manager Must Translate

question 93

Multiple Choice

After an assessment of needs, a marketing manager must translate ideas from consumers into concepts for products that a firm may develop. The concepts must then be converted into a meaningful

• A) marketing strategy.
• B) macromarketing agenda.
• C) micromarketing agenda.
• D) marketing program.
• E) marketing concept.

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Definitions:

Work-Related Injuries

Injuries that occur to employees in the course of their employment, which can range from minor incidents to serious accidents.

Occupational Illness

Any abnormal condition or disorder, other than one resulting from an occupational injury, caused by exposure to environmental factors associated with employment.

Environmental Factors

Pertains to external elements, including social, economic, geographical, and political factors, that can influence an individual's or organization's performance and decision-making process.

Workers' Compensation Board

A government agency responsible for processing and adjudicating claims for workers' injuries and illnesses related to their jobs, ensuring they receive statutory benefits.