The Purpose of the Introduction of 3M Post-It Flag Highlighters

question 120

Multiple Choice

The purpose of the introduction of 3M Post-it Flag Highlighters was to

• A) stay ahead of trends and focus its marketing program on only one segment.
• B) stay ahead of trends and focus its marketing program on expanding distribution.
• C) increase production economies of scale by reducing manufacturing and marketing costs for Post-it Flags and Post-it Notes.
• D) preempt a competitive move by Sanford's Sharpie to introduce a similar product.
• E) help college students with their studying.

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Definitions:

Mechanisms

Outlines the sequential elementary reactions that lead to the total chemical transformation.

Major Organic Product

The primary substance produced in abundance from a chemical reaction that involves organic compounds.

Reaction Mechanism

The step-by-step sequence of elementary reactions by which overall chemical change occurs, illustrating how reactants are converted into products.

Substitution Reaction

A chemical process where one atom or group of atoms within a molecule is substituted by a different atom or group of atoms.