Which of the Following Statements About 3M's Marketing Program for Post-It

question 11

Multiple Choice

Which of the following statements about 3M's marketing program for Post-it Flag Highlighters and Post-it Flag Pens is most accurate?

• A)In his first attempt,David Windorski,a 3M inventor,designed the Post-it Flag Highlighter in exactly the right way to appeal to its target market.
• B)Paralegals were initially the intended target market for the Post-it Flag Highlighter.
• C)David Windorski,a 3M inventor,developed the Post-it Flag Pen for the office worker segment.
• D)The Post-it Flag Highlighter was not successful and was deleted from the Post-it Flag product line.
• E)In development of the Post-it Flag Highlighter,David Windorski examined similar products of 3M's major competitors and simply made changes that would provide the "wow" factor.

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Definitions:

Perpetual Inventory System

This is an accounting method that continuously updates inventory records for each sale or purchase of inventory.

Allowance for Doubtful Accounts

A contra-account that reduces the total receivables reported on the balance sheet to reflect the amount expected to be collected.

Perpetual Inventory System

The perpetual inventory system continuously updates inventory records for each purchase and sale transaction, providing real-time inventory levels.

Financial Statements

Formal records of the financial activities and position of a business, person, or other entity, typically including a balance sheet, income statement, and cash flow statement.