The Pricing Strategy for 3M's Post-It Flag Highlighters Was to

question 199

Multiple Choice

The pricing strategy for 3M's Post-it Flag Highlighters was to

• A)match its principal competitors' highlighters' prices.
• B)charge a price that would provide genuine value to the target customer segment.
• C)set an initially low price with the intent of bringing down the price even further later if sales were less than anticipated.
• D)place the product in discount office supply retailers to make it easier to purchase.
• E)use the same pricing strategy as its 3M's Post-it Flag and Post-it Note offerings.

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Definitions:

Social Psychology

A field of psychology that examines how individual thoughts, feelings, and behaviors are influenced by the actual, imagined, or implied presence of others.

Military Strategists

Individuals specializing in the planning and conducting of military operations and campaigns.

Groupthink

A psychological phenomenon that occurs within a group of people, where the desire for harmony in decision-making results in an irrational or dysfunctional outcome.

Groupthink

A psychological phenomenon that occurs within a group of people when the desire for harmony or conformity results in an irrational or dysfunctional decision-making outcome.