An Organization That Focuses Its Efforts on Continuously Collecting Information

question 97

Multiple Choice

An organization that focuses its efforts on continuously collecting information about customers' needs, sharing this information across departments, and using it to create customer value is said to have a

• A) product orientation.
• B) macroeconomic orientation.
• C) market orientation.
• D) industry orientation.
• E) societal marketing orientation.

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Definitions:

Accounts Receivable

Money owed to a company by its customers for products or services that have been delivered or used but not yet paid for.