The United Way of Greater Toronto (UWGT),like Many Charities,was Sitting

question 241

Multiple Choice

The United Way of Greater Toronto (UWGT) ,like many charities,was sitting on a gold mine of donor data.Unfortunately,UWGT was not certain how to use that information to its greatest advantage.UWGT could blanket past donors with generic mailings,but it could not offer donors information that would convince them to donate to UWGT over other charities.Which of the following tools would be most useful for the nonprofit organization to use?

• A)a flexible marketing system
• B)a database warehouse
• C)customer relationship management
• D)competitive intelligence
• E)a profit-oriented marketing program

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Definitions:

Personal Property

All property that is not real estate, including tangible objects, such as furniture and vehicles, and intangible rights.

Trespass

An unauthorized intrusion or encroachment onto property owned by another person, which constitutes a legal wrong or tort.

Personal Property

Refers to movable items owned by an individual or entity, as opposed to real property which relates to land and buildings.

Unlawful Taking

The illegal appropriation or seizure of property without permission or legal right.