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Define Needs and Wants

question 229

Essay

Define needs and wants. Can marketing shape a person's wants? Explain your answer.


Definitions:

Observational Learning

A learning process that occurs through observing the behavior of others and the outcomes of those behaviors.

Operant Conditioning

A method of learning that employs rewards and punishments for behavior, which was developed by B.F. Skinner.

Learned Helplessness

A condition in which a person suffers from a sense of powerlessness, arising from a traumatic event or persistent failure to succeed, theorized to lead to depression and other mental illnesses.

Psychopathology

The scientific study of mental disorders, including their symptoms, etiology (causes), and treatment.

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