The Way to Approach a New Business Venture Is to Design

question 72

True/False

The way to approach a new business venture is to design a good or service that is unique.

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Definitions:

Exchange Theory

A theoretical framework suggesting that social behavior is the result of an exchange process aiming to maximize benefits and minimize costs to individuals.

Rational Choice Theory

A framework for understanding and often formally modeling social and economic behavior based on the assumption that individuals act on rational self-interest.

Network Theory

A theory in sociology and other fields that examines how networks of social interactions influence behavior and outcomes.

Rational Choice Theory

A theory in social science that posits individuals always make prudent and logical decisions that provide them with the highest amount of personal utility.