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When a customer sees a product that is superior to its competitors, _____ becomes less important.
Intelligence Tests
Standardized tests designed to measure a person's cognitive abilities and potential, including aspects like reasoning, problem-solving, and understanding complex ideas.
Projective Tests
Psychological assessments where individuals are asked to respond to ambiguous stimuli, theoretically revealing hidden emotions and internal conflicts.
Standardization
The process of establishing norms and uniform procedures to ensure consistency across different measurements, tests, or processes.
Psychophysiological Test
A test that measures physical responses (such as heart rate and muscle tension) as possible indicators of psychological problems.
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