One Study Suggested Four Basic Legitimation Strategies Available to New

question 29

Multiple Choice

One study suggested four basic legitimation strategies available to new ventures: conformance, selection, manipulation, and

• A)creation.
• B)norming.
• C)identification.
• D)marketing.

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Definitions:

Behavioral Reactions

The observable responses or actions of individuals in response to external or internal stimuli, including changes in behavior due to various factors like stress, environmental changes, or marketing efforts.

Natural Use Environment

The real-world setting in which a product or service is used by the end user, impacting its performance and utility.

Global Markets

Refers to the international trading of goods, services, and financial instruments, emphasizing the interconnectedness and interdependence of economies worldwide.

Cultural Diversity

The existence of a variety of cultural or ethnic groups within a society, organization, or team, reflecting a broad range of ideas, customs, and perspectives.