Creativity, in the Entrepreneurial Context, Is the Generation of Ideas

question 81

True/False

Creativity, in the entrepreneurial context, is the generation of ideas that result in the improved efficiency or effectiveness of a system.

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Definitions:

Observational Learning

A learning process through which behaviors are acquired by watching and imitating the actions of others.

Peripheral-Route

A method of persuasion that relies on cues outside of the message content itself, like the attractiveness or credibility of the source.

Central-Route

A method of persuasion that involves deeply processing the content of the message, considering logical and factual arguments.

Attribution Theory

The theory of how people make attributions.