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The four phases, in order, in the creative process are
Discount Rate
The interest rate used in discounted cash flow (DCF) analysis to determine the present value of future cash flows.
Net Cash Flows
The difference between a company's total cash inflows and total cash outflows over a specific period, highlighting its financial health.
Weighted Cost
Refers to the cost of capital that is calculated by taking the weighted average of the costs of all sources of capital, including debt and equity.
Financing
The act of providing funds for business activities, making purchases, or investing.
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