Examlex
Which of the following terms describes a possible leadership style for ecologically innovative firms?
Diversification
A strategy that involves entering into new markets or investing in different types of assets to reduce risk and increase potential returns.
Market Development
A growth strategy where a business seeks to sell its existing products into new markets to increase its customer base.
Product Development
The process of bringing a new product or service from concept to market, including design, creation, and launch phases.
Market Penetration
The extent to which a product or service is recognized and used by customers in a particular market.
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