Examlex
The first step in marketing research is to gather primary data.
Biasing Mechanisms
The underlying processes or factors that lead to bias, affecting judgment, decision-making, or the equitable treatment of individuals or groups.
Herman and Chomsky
Edward Herman and Noam Chomsky, authors of the "Manufacturing Consent" theory, which critiques the media's role in propagating elite interests.
Mass Media
Various platforms of communication that are capable of reaching a large audience, including television, newspapers, radio, and the internet, often used for disseminating information, entertainment, and advertising.
Face-To-Face Interaction
Direct, in-person communication between individuals, allowing for non-verbal cues and immediate feedback.
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