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List and describe two entrepreneurial tactics in market research.
Operating Costs
Expenses associated with the daily operations of a business, including rent, utilities, and payroll, but excluding costs directly related to production.
Working Capital Investment
The funds invested in a company's short-term assets like inventory and receivables minus short-term liabilities, facilitating day-to-day operations.
Cash Inflows
Money received by a business from its operational activities, investments, or financing.
Discount Rate
The interest rate used in discounted cash flow (DCF) analysis to determine the present value of future cash flows.
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