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An expected output over the life of a project would be classified as
Coupon Users
Individuals who use coupons to obtain discounts on goods and services at the time of purchase.
Price Elasticity of Demand
An indicator showing the reaction of the demand for a product to alterations in its price.
Price Premium
The additional amount that a consumer is willing to pay for a product over its basic market price due to perceived higher quality, brand, or other distinguishing factors.
Elasticity of Demand
A measure of how much the quantity demanded of a good responds to a change in the price of that good, expressed as a percentage change.
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