Examlex
A written mission statement provides focus for decision making when shared by organizational managers and employees.
Innovation Spreads
The process by which a new idea, product, or method is accepted and adopted by the market or society.
Market Group
A set of consumers or businesses with similar needs or characteristics that a company aims to serve.
Categories of Adopters
Groups into which consumers can be segmented based on their readiness and speed to adopt a new product or innovation.
Product Life Cycle
The course of a product's sales and profits over its lifetime, typically divided into introduction, growth, maturity, and decline phases.
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