Project Managers Who Understand the Role That Their Project Plays

question 43

Multiple Choice

Project managers who understand the role that their project plays in accomplishing the organization's strategy will be inclined to do all of the following EXCEPT

• A) demonstrate to senior management how their project contributes to the firm's mission.
• B) explain to team members why certain project objectives and priorities are critical.
• C) explain to stakeholders why certain project objectives and priorities are critical.
• D) be able to respond appropriately to delays and / or questions about product design.
• E) be able to focus on problems or solutions if the project is a low priority strategically.

Distinguish between direct and indirect marketing channels.

Recognize the significance of logistical functions in distribution channels.

Comprehend the role of transactional functions performed by intermediaries.

Understand the facilitating functions within the distribution process.

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Definitions:

Marketing Research

Organizational activity that links the consumer, customer, and public to the marketer through information. The organization uses that information to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.

Marketing Opportunities

Potential areas where a brand can find growth through increased sales, market share expansion, or brand recognition.

Marketing Performance

The analysis and assessment of the effectiveness and efficiency of marketing strategies and activities.

Structured Information

Organized data that adheres to a predefined format, making it easily searchable and manageable by computer systems.