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What are the two periods of time in which project audits can occur and how do these differ?
Marketing Objectives
Specific goals set by a business when promoting its products or services to potential consumers that should be achieved within a given time frame.
Marketing Goals
Objectives that a company or organization aims to achieve through its marketing activities, usually defined in terms of sales volume, market share, or profit margin.
Firm's Vision
Represents the strategic direction and aspirations of a company, often encapsulated in a brief statement.
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