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The sclera
Problem Recognition
The initial stage in the consumer decision-making process, where the consumer identifies a need or problem that requires resolution.
Information Search
The process by which consumers seek out and review information about products, services, or brands to make informed purchasing decisions.
Financial Consideration
The financial aspects that must be evaluated in decision-making processes, including costs, revenues, and profitability.
Purchase Decision
The process that leads consumers to buy a product or service after considering various factors and alternatives.
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