Asking Your Audience to Agree to a Small Action in Order

question 43

Multiple Choice

Asking your audience to agree to a small action in order to gain their compliance over time is the

• A) peripheral route.
• B) foot-in-the-door technique.
• C) central route.
• D) motivated sequence.

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Definitions:

Marketing Department

A division within a company that focuses on strategies and tactics to promote products or services to the target audience.

Personal Computer

A compact, relatively inexpensive computer designed for individual use, capable of running general-purpose applications and accessing the internet.

Cost Per Unit

The total cost to produce a single unit of product, including fixed and variable costs.

Fixed Costs

Costs that do not change with the level of output or production, such as rent, salaries, and insurance premiums.