Audience Members Who Are Less Motivated About the Topic or Don't

question 53

Multiple Choice

Audience members who are less motivated about the topic or don't have the time or knowledge needed to understand the information process information using the

• A) central route.
• B) major premise.
• C) peripheral route.
• D) minor premise.

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Definitions:

Tukey's Method

A statistical method used to identify outliers in a data set, named after John Tukey.

Fisher's LSD Method

A post hoc test used in ANOVA for making pairwise comparisons between group means, assuming homogeneity of variances and usually applied after finding a significant F-test.

F-Test

A statistical test used to compare the variances of two populations to ascertain if they come from populations with equal variances.

ANOVA

Stands for "Analysis of Variance," a statistical method used to compare the means of three or more samples.