Identify the Five Steps of the Motivated Sequence

question 27

Essay

Identify the five steps of the motivated sequence.

---

Definitions:

Environmental Scan

An assessment that helps the social media professional evaluate the current landscape within which a client or organization operates.

Political Factors

Elements related to government actions, political stability, and policies that can affect an organization's operations and strategic decisions.

Legal Factors

Elements that involve laws, regulations, and legal principles affecting the operations and decisions of businesses or individuals.

Goal Statement

A broad statement that captures the overall focus for your social media initiative.