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Rarity Principle
A concept in economics and marketing suggesting that rare or scarce items are perceived as more valuable.
Plentiful Opportunities
The abundant availability or presence of options or circumstances for action or engagement.
Compliance-Gaining Technique
Strategies used to persuade or induce others to align with one's requests or directions.
Elaboration Likelihood Model
A theory suggesting two primary pathways (central and peripheral) through which persuasion occurs, based on the depth of processing.
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Q77: In what step of the speech preparation