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Establishing credibility is a key component only of persuasive presentations.
Bandura's Theory
Refers to Albert Bandura's Social Learning Theory, which posits that people learn from one another through observation, imitation, and modeling.
Latent Learning
Learning that occurs without the learning process being immediately manifest in the learner's behavior, which becomes apparent when a suitable motivation is presented.
Observational Learning
The process of learning by watching others, retaining the information, and then later replicating the behaviors that were observed.
Imitation
The action of using someone or something as a model and attempting to replicate their behavior or actions.
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