Examlex
How does the interactive communication model build upon the linear communication model?
Simple Effect
Analysis within ANOVA that looks at the effect of one factor at a specific level of another factor, useful in interactions.
Interaction Effect
A phenomenon in which the effect of one independent variable on a dependent variable changes depending on the level of another independent variable.
Main Effect
In an experimental setup, the direct impact that an independent variable exerts on a dependent variable.
Factorial Research
A methodological approach in experiments that involves studying the effects of two or more factors.
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