Examlex
In contrast to conventional market analysis, the "story" approach to market research starts with an analysis of:
Fair Market Value
The price at which an asset would change hands between a willing buyer and a willing seller, both having reasonable knowledge of all relevant facts and neither being under compulsion to buy or sell.
Unrealized Increase
The increase in value of an asset that has not yet been sold or cashed in, thus not yet resulting in actual income.
Recognition
In accounting, recognition refers to the process of including an item in the financial statements of an entity, acknowledging it as an asset, liability, revenue, or expense.
Unrealized Holding
Refers to the increase or decrease in the value of an investment that has not yet been sold by the holder.
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