Suppose a Developer Is Interested in Building a New Apartment

question 15

Multiple Choice

Suppose a developer is interested in building a new apartment community. Through her market research, the developer has determined that the target market segment potential in year 1 consists of 100 households. The developer believes that the target market segment potential will grow by 5% annually over the next five years. If the developer projects a capture rate of 25% for each of the next five years, but is only to sell 26 apartment units in each of the next five years, in which year will her actual sales first fail to meet her projected sales numbers?

• A) Year 2
• B) Year 3
• C) Year 4
• D) Year 5

---

Definitions:

Erik Erickson

A developmental psychologist known for his theory on the psychosocial development of human beings.

Middle Adulthood

A stage of life, typically considered to occur from around age 40 to 65, characterized by stability, maturity, and increased responsibility.

Internalizing Feelings

The process of keeping emotions and feelings within oneself instead of expressing them outwardly.

Withdrawn

A state or behavior characterized by a desire to avoid social interactions and activities, often due to anxiety or depression.