Suppose That You Have Begun to Gather Some Demographic Data

question 2

Multiple Choice

Suppose that you have begun to gather some demographic data in order to project the potential sales of a new development project. The developer hopes to be able to target the following household types who fall in the upper 10% of income brackets: Empty Nesters, Single Parents, and Unrelated Individuals. Utilizing the following population information, determine the core market share that the development project yearns to target with this project. Total Owner Occupant Households: 48,000; Traditional Families in the Upper 10% of Income Brackets: 25,000; Empty Nesters in the Upper 10% of Income Brackets: 5,000; Single Parents in the Upper 10% of Income Brackets: 10,000; Unrelated Individuals in the Upper 10% of Income Brackets: 8,000

• A) 4.17%
• B) 47.92%
• C) 52.08%
• D) 92.00%

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Definitions:

Conflict

A situation or process where individuals, groups, or interests are in opposition, leading to disagreements or disputes.

Self-actualization

The realization or fulfillment of one’s talents and potentialities, considered as a drive or need present in everyone.

Impulses

Sudden desires or urges that can lead an individual to act without forethought, often based on immediate emotional responses.

Freud

Freud, an Austrian neurologist, introduced psychoanalysis, which involves therapeutic conversations between a psychoanalyst and a patient to treat mental illnesses.