A Developer of a New Townhome Community Has Gathered the Following

question 23

Multiple Choice

A developer of a new townhome community has gathered the following market information for University City. The developer estimates that there will be 1,200 home (all types) sales in University City over the next year. An analysis of demographic information has revealed that the core market share for the townhome project within the community is 10%. Assuming a capture rate of 20%, what is the developer's first year projection of townhome sales in the new community?

• A) 24 units
• B) 120 units
• C) 240 units
• D) 600 units

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Definitions:

Conquistadors

Spanish explorers and soldiers who conquered significant portions of the Americas and other lands during the 15th to 17th centuries.

Encomiendas

A labor system in colonial Latin America granting colonists the right to demand tribute and forced labor from Indigenous peoples.

Missionaries

Individuals who are sent to promote their religion in a foreign country through preaching, education, and other activities intended to convert others.

Mexica People

The Mexica people, also known as the Aztecs, were a Nahuatl-speaking indigenous people of the Valley of Mexico who built an extensive empire in central Mexico in the 14th, 15th, and 16th centuries before being conquered by the Spanish.