_____ Are Advantages That Are Difficult to Measure in Dollars

question 76

Multiple Choice

_____ are advantages that are difficult to measure in dollars but are important to a company.

• A) Tangible benefits
• B) Intangible benefits
• C) Tactile benefits
• D) Real benefits

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Definitions:

Publicity Tools

Various methods and media used to promote and publicize a product, service, or event to the public and enhance its public image.

Publicity

The public visibility or awareness for any product, service, or company, often gained through media or promotional activities not paid for directly.

Encoding

The process of having the sender transform an idea into a set of symbols during the communication process.

Decoding

The process of having the receiver take a set of symbols, the message, and transform them back to an idea during the communication process.