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In a non-cooperative,imperfect information,simultaneous-choice,one-period game,a Nash equilibrium
Market-oriented Era
A period in business where the focus shifts towards understanding and fulfilling the preferences and needs of consumers in the market.
Value-based Marketing
A marketing strategy that focuses on providing products or services that deliver exceptional value to customers, encouraging loyalty and satisfaction.
Retailing-oriented Era
A period in business thought and practice focusing on the importance of retailing strategies and consumer relationships for organizational success.
B2C
Business-to-Consumer, a sales model in which products or services are sold directly from a company to the end consumer.
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