Examlex
Which of the following is LEAST likely characterized by mixed strategies?
Direct-To-Consumer
A business model where companies sell products directly to consumers, bypassing traditional retail channels.
Pharmaceutical Companies
Companies engaged in the research, development, production, and marketing of drugs or medications.
Prescription Drug
Medication that legally requires a medical doctor's prescription to be dispensed.
Personal Selling
refers to a direct form of marketing where sales representatives personally meet with potential customers to pitch a product or service.
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