The Ability to Deter Entry Requires

question 86

Multiple Choice

The ability to deter entry requires

• A) a credible threat that if entry occurs the firm is willing to produce more than they would otherwise.
• B) a credible threat that if entry occurs the firm will not produce more than they would otherwise.
• C) a good lawyer.
• D) a clever accounting department.

Recognize the roles and effectiveness of autosuggestion and testimonials in sales strategies.

Identify the use and timing of proof statements and demonstrations in reducing buyer resistance.

Grasp the need for salesperson control and participation in the sales presentation process.

Comprehend the difference in credibility between company-generated and external proof statements.

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Definitions:

Showstoppers

events, problems, or features that significantly impress or entirely halt progress in a project or performance.

Product Development

The process of bringing a new product from concept to market introduction, including research, design, testing, and launch stages.

Marketplace

A physical or digital space where goods and services are bought and sold, involving transactions between buyers and sellers.

Basic Necessities

Essential items required for living, such as food, clothing, and shelter, essential for maintaining a basic standard of living.