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If a firm is in a perfectly competitive world but decides to charge a higher price than its competitors,
AIDA Approach
A marketing model that stands for Attention, Interest, Desire, and Action, used to guide the process of advertising or communication to engage consumers effectively.
Persuasive Message
Communication designed to influence the attitudes, beliefs, or behaviors of the recipient through logical or emotional appeals.
Unsolicited Sales Messages
Marketing or promotional communications that are not requested by the recipient, often viewed as spam.
Attention-Getters
Techniques or elements used at the beginning of a communication to capture and hold an audience's attention.
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