Joey's Lawncutting Service Recently Traded in Its Push Mowers for Gasoline-Powered

question 109

Multiple Choice

Joey's lawncutting service recently traded in its push mowers for gasoline-powered mowers.Joey still requires one worker per lawnmower; however,more grass is now cut in the same amount of time as before.This is an example of

• A) labor-saving technical change.
• B) non-neutral technical change.
• C) neutral technical change.
• D) organizational change.

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Definitions:

Sales Promotion

A set of nonpersonal communication tools designed to stimulate quicker and more frequent purchases of a product.

Personal Selling

The two-way flow of communication between a salesperson and a customer that is paid for by the firm and seeks to influence the customer’s purchase decision.

Summary Close

A sales technique where the main points of the presentation are summarized to reinforce the value of the offer and encourage a decision.

Salesperson

An individual who sells goods or services to customers, often working on commission and focusing on meeting customer needs.