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Indifference curves that are upward-sloping violate
Smartphone Ratings
Evaluations or reviews that assess the quality, performance, and features of smartphones.
Brands
Represents a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed.
Cognitive Dissonance
The mental discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time.
Postpurchase Psychological Tension
The anxiety or regret a consumer may feel after making a purchase decision, often arising from doubts about the choice made.
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