Jayson Has Been Working in a New Country for About

question 100

Multiple Choice

Jayson has been working in a new country for about a year now. He has a good grasp of how this new culture operates and he feels that he can handle most situation. He has even started to value the differences that this new culture has to his own. Jayson is in which stage of culture adaptation?

• A) autonomy
• B) reintegration
• C) disintegration
• D) independence

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Definitions:

Positioning Strategy

A marketing approach that aims to establish a brand or product in the mind of the target audience in comparison to competitors.

Marketing Mix

A foundational model in marketing representing the basic elements that can be controlled to appeal to customers, traditionally defined as product, price, place, and promotion.

Market Segment

A group of consumers who respond similarly to a firm’s marketing efforts.

Responsive

The ability of a system or design to adapt effectively to different devices, environments, or user needs.